Work Experience

Guide Property Services

Apr. 2023 – Present

Spearheaded the establishment of in-house marketing services as the company’s sole marketer, enabling the company to offer clients a full suite of services including logo design, website development, pricing strategy, advertising contract management, and vendor coordination.
Acted as primary point of contact for lease-up clients, facilitating all aspects of project setup and execution until portfolio manager assumes responsibility, while providing ongoing oversight to ensure property management teams met performance standards and client expectations.
Prepared management proposals for potential clients, fully overhauled graphic design of proposal template, and implemented the use of multiple regression analysis to improve rent projection accuracy.
Oversaw company’s online reputation, achieving a 575% increase in positive reviews per month.
Ran Google Ads campaigns for properties under management that outperformed premium Zillow and Apartments.com contracts in lead generation and cost per lead.
Analyzed cash flow statements to create quarterly financial narratives for investors.
Created email marketing campaigns in MailChimp to target high-net-worth potential investors, achieving a 25% open rate, 3.6% CTR, and 775% increase in website traffic.

Guide Property Services

Jun. 2022 – Apr. 2023

Developed marketing guidelines and templates to standardize apartment advertising company-wide and ensure Fair Housing compliance.
Created apartment ad generator in Google Sheets with ChatGPT integration, significantly reducing marketing workload and human error while increasing ad quality and adherence to company advertising guidelines.
Established new video tour editing standards, created branded YouTube thumbnails, and edited over 120 video tours.
Collaborated with vendors to develop logo, branding, and marketing collateral for new-construction lease-up project.
Monitored and analyzed agency-run Google Ads account to provide updates to leadership.
Worked alongside CEO to prepare email newsletters and investment memorandums updating current and potential investors on new investment opportunities and the status of various current renovation/construction projects.

Walls Property Management

Jun. 2021 – Sep. 2021

Conducted property showings to highlight features, answer questions and redirect concerns, resulting in over 30 signed leases.
Responded to requests and scheduled appointments for 15-25 property showings weekly.
Maintained a consistent ad posting schedule, regularly updating to reflect unit availability across a portfolio of 40+ properties.
Maintained spreadsheets using Google Sheets for organization and reporting of leasing data.

The Thunderword Newspaper

Jan. 2019 – Apr. 2019

Collaborated with graphic designers and editorial staff to develop and place ads on a weekly deadline.
Helped customers in determining the design and layout of print advertisements.
Assisted with proofreading and editing newspaper stories.
Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
Developed sales leads and uncovered new business opportunities through prospecting and cold calling.

Jun. 2018 – Aug. 2018

Conducted initial consultation with clients to discuss event details, venue options, and other logistics to understand vision and budget.
Created and designed tailor-made event plans to maximize client budget and satisfaction.
Evaluated and selected service providers and vendors according to customer requirements.

The Robbins Company

Summers of 2016-2018

Leveraged technical writing skills to create engaging and informative content for a range of social media platforms including Twitter, LinkedIn, and email newsletters.
Provided key administrative support to senior staff including organizing documentation of print advertisements and maintaining inventory of promotional products.
Assisted with venue selection, logistics, and planning of industry events.

Education

Bachelor of Arts: Business Administration, Marketing Concentration

Western Washington University

Sep. 2020 – Mar. 2023

Associate of Arts: Business Emphasis

Highline College

Sep. 2018 – Aug. 2020